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Mass Customisation in Sports: An Insight into the Sneaker Market – Nova Science Publishers
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The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits: Venkat Ramaswamy, Francis Gouillart: 9781439181041: Amazon.com: Books
Co-Creation 5 Guiding Principles
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Co-Creation 5 Guiding Principles
Proceedings of the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014), Aalborg, Denmark, F
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Co-production versus co-creation: A process based continuum in the hotel service context - ScienceDirect
Assessing co-creation based competitive advantage through consumers' need for differentiation - ScienceDirect
PDF) Transforming mass customisation from a marketing instrument to a sustainable model at Adidas