![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZH/MW-HQ319_lebron_20190828142017_ZH.jpg?uuid=7caf9cee-c9c0-11e9-9264-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
King James and Friends - 2003: LeBron James signed a $ 90M contract with Nike (still the largest rookie contract in history). 2021: Nike opens a 750,000-square-foot "LeBron James Innovation Center" at
![Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25 points in a 106-92 loss to the Sacramento Kings during his NBA debut in Sacramento, California October 29, 2003. The 18-year-old Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25 points in a 106-92 loss to the Sacramento Kings during his NBA debut in Sacramento, California October 29, 2003. The 18-year-old](https://c8.alamy.com/comp/2D3BRDY/cleveland-cavaliers-lebron-james-23-leaves-the-court-after-scoring-25-points-in-a-106-92-loss-to-the-sacramento-kings-during-his-nba-debut-in-sacramento-california-october-29-2003-the-18-year-old-6-foot-8-james-first-pick-in-the-2003-nba-draft-made-his-nba-debut-in-sacramento-wearing-his-signature-nike-shoes-dubbed-the-zoom-generation-james-signed-a-multiyear-endorsement-deal-with-nike-for-a-reported-90-million-dollars-reutersmike-blake-mb-2D3BRDY.jpg)
Cleveland Cavaliers' LeBron James (23) leaves the court after scoring 25 points in a 106-92 loss to the Sacramento Kings during his NBA debut in Sacramento, California October 29, 2003. The 18-year-old
![Cavs News: LeBron James Signs Lifetime Contract with Nike, Largest in Company's History - Cavaliers Nation Cavs News: LeBron James Signs Lifetime Contract with Nike, Largest in Company's History - Cavaliers Nation](https://cavaliersnation.com/wp-content/uploads/2015/12/lebron-james-nike-lebron-11-12-1280x720.jpg)
Cavs News: LeBron James Signs Lifetime Contract with Nike, Largest in Company's History - Cavaliers Nation
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