![Sports Business : Adidas shocker, profits down by 97% in the first quarter of 2020 - Inside Sport India Sports Business : Adidas shocker, profits down by 97% in the first quarter of 2020 - Inside Sport India](https://www.insidesport.in/wp-content/uploads/2020/04/Adidas.jpg?w=690)
Sports Business : Adidas shocker, profits down by 97% in the first quarter of 2020 - Inside Sport India
![Clothes are pictured in the new Adidas Originals store before the opening in Berlin, March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi Clothes are pictured in the new Adidas Originals store before the opening in Berlin, March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi](https://c8.alamy.com/comp/2CXMNJ2/clothes-are-pictured-in-the-new-adidas-originals-store-before-the-opening-in-berlin-march-27-2014-adidas-has-launched-a-new-store-blueprint-for-its-originals-fashion-brand-with-a-wi-fi-equipped-lounge-and-mobile-charging-points-aiming-to-persuade-younger-shoppers-to-linger-longer-and-spend-more-in-its-high-margin-own-run-outlets-reutersstefanie-loos-germany-tags-sport-business-2CXMNJ2.jpg)
Clothes are pictured in the new Adidas Originals store before the opening in Berlin, March 27, 2014. Adidas has launched a new store blueprint for its Originals fashion brand with a Wi-Fi
![Sports Business Journal on Twitter: "Adidas and the NBA reached a multiyear extension of their marketing-rights partnership. Adidas will continue as a global marketing partner of the NBA, WNBA and NBA G Sports Business Journal on Twitter: "Adidas and the NBA reached a multiyear extension of their marketing-rights partnership. Adidas will continue as a global marketing partner of the NBA, WNBA and NBA G](https://pbs.twimg.com/media/FCy1qb5VQBMzN96.jpg:large)